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Home / FAQ / Advertising


General

What kinds of advertising do you offer?
Will you display my company's affiliate banner?

Ordering

What are your rates?
Where can I place an order?
How long does it take to order?
Where can I read the terms of service?

Requirements

Can anyone order advertising?
Are there any minimum requirements?
Are there advertisers you will not accept?
Does my site need to already be listed?

Placement of Advertising

Can I advertise my site in any category?
Can I advertise my site in multiple categories?
Will my ad appear in sub categories?
Will my ad appear above the fold?

Banner & Button Specifications

Are there any banner & button specifications?
Can I add ALT text to my banner or button?
Can I add a tagline under my banner or button?
What are the maximum ad dimensions?
Can I add a border to my banner or button?
Can I specify the target of the click through URL?
Can I use an HTML banner?
Where are the banners & buttons served from?

Adding/Modifying Advertising

Can I add more banner/buttons?
Can I edit my banners/buttons?
Can I delete my banners/buttons?

Advertising Statistics

What kind of statistics do you provide?
Where can I access my statistics?
What is ROI tracking?

Payment

What method of payments do you accept?
Is my payment info secure?
Can I get a refund?
Can I mail you a check?
Do you accept any form of barter?
Can I get a discount?
Who do I contact for billing questions?


General

What kind of advertising do you offer?

We offer a variety of ways you can reach our sites visitors. These include above the fold banners, micro buttons, sponsored site listings, newsletter ads and co-registrations. To learn more, visit our advertising page.

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Will you display my company's affiliate banner?

If your company has an established affiliate program, you are welcome to send us more information about it. While not required, we prefer programs that are managed through one of the major third party affiliate services such as BeFree, Linkshare, CJ etc. ...

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Ordering

What are your rates?
You can view our rates by clicking here. All advertising is sold on a CPM (cost per thousand) basis with a minimum order of $25 per campaign.

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Where can I place an order?
To view available options and order advertising for your site, log into your account. If you have not yet created an account, you may do so for free by clicking here.

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How long does it take to order?
Most advertising campaigns will become active within 1 to 3 business days of us having verified your payment has been accepted.

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Where can I read the terms of service?
You can read the terms of service by clicking here.

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Listing Requirements


Can anyone order advertising?
To order advertising you must be at least 18 years of age or the age of consent in the jurisdiction from which this page is being accessed.

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Are there any minimum requirements?
Yes, the site you wish to advertise must comply with our minimum site requirements.

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Are there advertisers you will not accept?
Yes, we currently do not accept advertising from any sites containing adult or illegal material. If in doubt, please contact us before you order with the site's URL that visitors will be redirected to and we will let you know if your site is acceptable.

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Does my site need to be already listed?
No, but it must comply with our minimum site requirements.

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Placement of Advertising


Can I advertise my site in any category?
No, the category you choose must be related to your site's content. If you are not sure which of our categories relates to your site the most, please contact us before you order and we will assist you in choosing a category.

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Can I advertise my site in multiple categories?
Yes, so long as the multiple categories are related to your site's content.

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Will my ad appear in sub-categories?
If you choose a category that contains sub-categories, your ad will always appear in the main category you choose and may appear in the categories below the one you have choosen - it depends on availability in the sub-categories.

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Will my ad appear above the fold?
Yes all banner and micro button ads will appear above the fold. Above the fold is that part of the page that can be seen by visitors without having to scroll the page vertically.

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Banner & Button Specifications


 
Are there any banner or button specifications?
Yes, you can view the banner and button specifications by clicking here. All banners and buttons are subject to review and approval by Top10Links editors.

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Can I add ALT text to my banner or button?
Yes, you can add ALT text to both banners and buttons although there is a limit to the number of characters that you can use.

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Can I add a tagline under my banner or button?
You can add a tagline under banners but not micro buttons. Taglines cannot contain any scripting code and will automatically be linked to the same URL the banner is linked to. There is a limit to the number of characters allowed in taglines.

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What are the maximum ad dimensions?
Banners can be as large as 600x60 pixels but normally are industry standard 468x60 pixels. Micro buttons must be 88x31 pixels. Both must be originally sized, not resized.

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Can I add a border to my banner or button?
Yes you can add a border of 1, although this practice is normally not done any longer.

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Can I specify the target of the click through URL?
Yes you can specify a target of _top or _blank. A target of _top will open your click through URL in the same window. A target of _blank will open your click through URL in a new window.

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Can I use an HTML banner?
Yes although for proper click through tracking, we need to redirect the forms submission to a tracking page on our site before it gets submitted to your site.

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Where are the banners/buttons served from?
To insure fast loading of advertisements, all banners and buttons are served from our own dedicated server. Thus you must upload your banner or button to our site from your local PC or a remote URL. This can be done in the account center.

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Adding/Modifying Advertising


Can I add more banners/buttons?
Yes, you can add multiple banners or buttons for each campagin. Each banner or button can have the same or unique click through URL. All added banners or buttons are subject to review and approval.

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Can I edit my banners/buttons?
Yes, you can edit any of your campaigns banners or buttons. All edited banners or buttons are subject to review and approval.

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Can I delete my banners/buttons?
While you cannot delete banners or buttons you can disable any out of the rotation. While a disabled banner will not appear on our site, its past statistics will still be available for review.

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Advertising Statistics


What kind of statistics do you provide?
For your convienence, we provide the following statistics available online 24/7 in the account center.

Impressions: The number of pages that have loaded that contain your advertisement.

Click Throughs: The number of times a click through has been recorded on your advertisement.

Click Through Ratio: Total click throughs divided by total impressions.

ROI: If you choose to use this free tool, we will track, record and display the number of click throughs that actually resulted in a purchase or registration at your site.

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Where can I access my statistics?
You can access the statistics by logging into your account and clicking the statistics link. To login click the "Login" link at the bottom of any page on our site.

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What is ROI tracking?
ROI tracking is a free optional tool we offer to help you determine if the click throughs that are coming from our site are converting into customers or registrations or whatever you are trying to do.

It works by you adding a special line of code we provide in the account center on the page of your site that people get sent to after ordering or registering or inquiring.

When a visitor on your site loads that page, we record the visitors details. If the details match with the details of one of our visitors that clicked on your link, we display it otherwise we ignore it.

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Payment


What methods of payment do you accept?
We use the secure online payment processing services of PayPal. PayPal accepts all major credit cards or you can pay with your checking account number.

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Is my payment info secure?
Yes, Top10Links uses the online payment processing services of PayPal which uses industry standard Secure Socket Layer (SSL) encryption technology to help ensure security for your online orders. SSL is a protocol for securing data transmission in commercial transactions on the Internet. All credit card and checking account numbers and order information are protected by SSL technology.

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Can I get a refund?
Once you submit your payment information online, you are NOT eligible for a refund. This as well as other terms and conditions to ordering advertising are specified in our terms of service which must be read and agreed to before you may place your order.

If you are not satisfied with your campaigns performance, you may contact us and request that any remaining balance be applied to a different advertising campaign or a sponsored site campaign so long as your remaining balance meets our $25 minimum order requirements.

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Can I mail you a check?
Currently we do not accept any payments by mail. You may however provide your checking account number online through our payment processor, PayPal, and the fee will be deducted from your checking account.

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Do you accept any form of barter?
We do not accept any form of barter (links, banners, services, products, etc...) in exchange for advertising.

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Can I get a discount?
Unfortunately, we are unable to offer any discounts on advertising. Ocassionally we offer existing customers discounts on other services. Notices of these would appear in your account center.

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Who do I contact for billing questions?
You may contact us by clicking the Contact Us link at the bottom of the page.

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